Pinhook Bourbon
Creative Direction | Art Direction | Design
Pinhook approaches whiskey through the lens of winemaking, blending each annual vintage to express the best of its barrels. My role is to make that philosophy visible, building a brand that embraces change while remaining unmistakably Pinhook.
As Lead Creative at Pinhook Bourbon, I lead the brand's overall creative direction, overseeing everything from branding and visual identity to integrated campaigns, social media, packaging, and retail experiences. My role spans both strategy and execution, evolving the brand's established visual language while developing creative that builds awareness, drives engagement, and maintains a cohesive identity across every touchpoint.
