Pinhook Social

In early 2026, I took over Pinhook's social entirely — absorbing the role of content creator, designer, copywriter, photographer, and community manager after parting ways with our outside agency. With that came a full rebuild of our social strategy from scratch: three clear pillars, education, brand storytelling, and behind-the-scenes, replacing a scattered approach with one built around what actually moves people. The results were immediate. In the first six months leading social myself, we matched nearly two years of prior growth. See more of my work @pinhook_bourbon on Instagram.