An identity built to evolve
Brand & Identity | Packaging Design | Art Direction
Built on the philosophy of crafting the best, not the same, Pinhook Bourbon's identity balances consistency with evolution. As Creative Lead, I oversee and refine the brand's visual identity, extending its design system across packaging, photography, retail, and merchandise while maintaining a cohesive and recognizable brand presence.
Visual Identity
Each Pinhook expression has its own character within a recognizable family of products. Working within the established label architecture, I develop packaging for annual vintages, limited releases, and custom blends, using color, geometry, and illustration to distinguish each release.
Brand application
From retail displays and point-of-sale materials to merchandise and experiential activations, I translate Pinhook's visual identity into physical applications that reinforce the brand while adapting to different environments and audiences.
