The Vertical Series
Art Direction | Videography | Photography
Pinhook’s Vertical Series follows the same barrels as they age from 4 to 16 years, creating the challenge of making each annual release feel distinct while building on a continuous story. As some of Pinhook’s most limited and exclusive releases, each launch needs to build anticipation and communicate what makes that year’s whiskey special. I lead label design and campaign creative across social, digital, and retail, giving each release a fresh expression within the established series.
From first look to first pour.
I carry that creative across social content, digital launch assets, retail materials, and tasting kits for press and influencers. Each touchpoint builds discovery and anticipation around the release, connecting an ongoing story of maturation to a distinct annual launch.
