Holy Spirits Social Club

New York

2026

Holy Spirits Social Club is a members-only group that lives and breathes the hospitality industry. Built for a nation wide group with chapters across the country, the club is for people who love good food, good drink, good friends, and experiences worth remembering —and want more of their life to involve all of it.

Target audience: those who would rather belong to a club of friends than a club of experts —and would rather have stories and fun than lectures and judgement. Reverent about the table. Irreverent about everything else.

My role was to design the brand identity, including logo design, illustration style, typography, color and overall art direction to launch the brand. The visual language needed to be playful and accessible, with a playful “wink” to all that holy about gathering around the table.

A bottle of Rye & Sons 2022 whiskey with a minimalist label featuring a hand drawing holding wheat, set on a white surface next to a green leafy plant.
Shelf with various bottles of whiskey and liquor behind a bar.
A bouquet of colorful flowers in a vase, a glass of iced drink with a twist of orange peel, and a bottle of Rye & Sons whiskey on a dark surface against a textured wall with a decorative gold frame.
A man with a green baseball cap and white t-shirt sitting in the driver's seat of a vehicle, facing away from the camera.
A person's arm and hand reaching into a cardboard case of Straight Rye Whiskey, with branding and packaging visible.

The team

Art Direction Alex Bausch
Brand Identity Designer Chris Gabriel
Copywriter Sarah Stodola
Photographer Nora Varcho

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